September 26, 2012
I’ve been back at the store exactly one month now, launched from the relatively peaceful life of the stay-at-home mom into the bustling world of trade bookselling successfully. We’re at the height of our busy season now, receiving and selling thousands upon thousands of books for the 2012-13 university year. Even so, I have had more time to read, write and think in the last 30 days than I had in the previous 320.
I am pleased to find that very little has changed here. In fact, books still sit on the shelf exactly where I left them one year ago. The same customers come looking for the same books, the same professors ask us to provide the same books for the same English students. From the news I’d found on the Internet it had seemed as if the book business was changing entirely every week I was away, and I’d wondered if I’d even have a bookstore to come back to. Ebooks continue to find their place in the market, publishers fold and get sold, and Amazon continues to come up with new innovations to
destroy us all reinvent bookselling. But no, now that I’d back in the belly of the beast, I see very little has changed after all.
Part of the stasis I’m seeing seems to come of the differing aims and ideas of bookselling’s players. Amazon introduces same day shipping, but ever more titles are shifting to print-on-demand. Ebooks continue to gain market share, but our students are discovering the format’s limitations. People are still buying books in bookstores, and demographically it seems likely to continue for some time. If ebooks or internet sales are ultimately going to put an end to my line of work, they aren’t doing so quickly, at least not until they get their acts together and form a unified plan of attack.
There are two big reasons people continue to come into the shop, and neither one of them is because of the patient and romantic respect for the time-honoured profession of bookselling. As much as individuals wax eloquent about the community services and individual attention neighbourhood bookstores provide, at the end of the day every one of you succumbs to the convenience and savings offered by Amazon or Chapters-Indigo.ca. Very few people really boycott big online sellers. To do so requires some sacrifice on the part of the book-buyer, and we’re not a people who are generally fond of sacrifice. To cite a recent example of the disconnect between professed love of independent booksellers and the reality of the indie’s powers I offer up Salman Rushdie’s new memoir, Joseph Anton. This memoir of Rushdie’s years spent under fatwa has been, in publicist lingo, “hotly anticipated” to the point where it was classified as an embargoed title, meaning there would be no advance reading copies and no shipments of the book in advance of the release date. Logistically this tends to mean that stores who order enough copies of the book to receive sealed boxes (containing perhaps 12 copies) will get their shipments on the release date, but if you have ordered fewer than a box worth, you have to wait until the cases have been cracked and individual copies can safely go out. In our case, because we ordered only five copies, this meant we received our books on September 24th rather than the 18th.
So while on the one hand, Rushdie crafted an open love-letter to independent booksellers for their support of Satanic Verses while he was under fatwa, in reality, most independent bookstores miss whatever mad scramble the publisher thought there would be for this book. Will the buyer wait? I had a few requests for the title on the 18th, but I have not yet sold any of the copies which came in on the 24th. I suspect, no she won’t.
Yet people do show up and we do sell books. The biggest draw is convenience. When we have the books, they are on the shelf right there. You don’t have to wait, or order. You pick it up and start reading that minute. For students this is especially relevant, because often it doesn’t occur to them to buy the book until they are three days from an essay’s deadline. They can’t wait. This is, of course, one of the biggest draws of the ebook as well – there you don’t even necessarily need to leave your home to instantly receive your book. Yet whatever market share we’ve lost to ebooks we’ve made up for by the loss of older competitors. Chapters Indigo don’t seem to carry many books anymore. One desperate student calling to confirm we had his book in stock informed us that the closest copy Chapters had of Lattimore’s translation of Homer’s The Odyssey – surely an easy-to-find staple if ever there was one – was in Stoney Creek. The ease of “finding a used copy” has also tanked, as used bookstores around the GTA go belly-up. A few monster used bookstores don’t make a suitable replacement either – while ten small stores might have an Odyssey each, that doesn’t mean one big one will have ten copies. We have books, so people come to buy them.
The second draw remains a fundamental mistrust of ebooks. Consumers may be warming to the idea, but in my experience, many ebook readers have mistaken ideas of what an ebook is, and what rights it gives them. Several people have tried to return ebooks to us because they discovered they “could not print them out”. For a student or academic, having a paper copy – even in fragments – is still key. You need somewhere to scribble your notes. You need a copy to bring in to the exam. You need to copy a chapter for your students. These consumers also have mistaken ideas about to what extent they own the “book” they’ve bought. They want to lend it out, to sell it when they are done. They need access to it even if they’re having technical difficulties. It is apparently easier to phone me than to reach tech support for many ebook publishers, and I find myself trouble-shooting my customers’ reading experience. This is in no way my job, and while I like to be helpful I am reluctant to be yelled at when a customer is, for whatever reason, locked out of her book. Loathe as I am to ever refuse to help a customer, I begin to wonder if I should even admit I know anything about ebook difficulties. To own up to any knowledge seem to be to invite blame. To avoid headaches, I recommend paper books every time.
So I don’t know if it will last, but as of today the bubble holds strong. People read, and we facilitate reading. The thrill of a new release, a new find, or a new favourite hasn’t gotten old for the customers or for the seller. I count myself lucky that I can still be in the business now, and I hope to still be here in 15 years. And beyond? I’m not willing to forecast, just enjoying the good weather while it lasts.